B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
Mark Donnigan: It's going wonderful, Ben. I am so satisfied to be below on your program.Ben: Absolutely. We more than happy to have you on the show. Particularly given the significance and also the seriousness of the topic we're mosting likely to be dealing with throughout this conversation too, which is one that I assume is really under-discussed.… Read More